Built with Purpose Now Available

Monday, May 13, 2024

The wait is finally over. Bill Roark’s book, Built with Purpose: How Our Employee-Owned Business Changed What it Means to Work and Why, officially hit the shelves at Amazon this morning. You can find the book here. The book chronicles local entrepreneur and Torch Technologies Co-Founder Bill Roark realizing his dream of building an employee-owned company whose success benefits everyone who works there—not just the founders.

“This book outlines the struggles we faced and the success we enjoyed as a young company,” said Torch Co-founder and Author Bill Roark. “It is my hope that this will not only be a walk down memory lane for those who were part of the company in the early years, but it will serve as a lasting reminder for all future Torch employees as to how employee ownership has not only been the foundation of our success, but has enabled us to build a unique corporate culture where everyone works for the common good.”


A number of local book signings have already been scheduled including the following:

• May 20, 6:00 – 7:30 p.m. at Yellowhammer Brewery

• May 23, 5:00 – 7:00 p.m. at Harrison Brothers Hardware

• June 4, 5:35 – 6:30 p.m. at Rocket City Trash Pandas

If your group or organization would like to schedule Bill as a speaker or for a book signing, please contact Tammie Dodson at 256-932-6079.


About the Book The book chronicles the formation and first decade of the history of Torch Technologies. The Torch story validates that there is a better way to build a business—one where everyone is truly engaged and invested in working toward the long-term success of the company—while also keeping generosity as a core value.

About the Author Bill Roark is the cofounder of Torch Technologies, Inc. (Torch), the founder and CEO of Starfish Holdings. Inc, the parent company of Torch, and the founder of Freedom Real Estate & Capital, LLC. Bill has also been involved as a business coach and partner in a local brewery. Yellowhammer brews are local favorites.